Shoparatti is marketed as a major deals site. The editorial team, headed by Melissa Rivers, looks through hundreds of web deals to find the best to feature on the site. Overall, the application is a combination editorial and opinion page plus an aggregation of all of the deals out there online.Show more screenshots »
Shoparatti.com is very new and in beta, so there is no historical or statistical traffic data available. Melissa Rivers has been associated with style and style criticism for several years, so she fits in her role as spokesperson.
The site says that Melissa Rivers and her team search the web for the best Internet deals of the day and post them to this site. On the day of the review, that was a total of only four items.
During review, the first deal on “Melissa’s Shopping List” led to an invalid link error. The second required sign up for the website to view the shirt. Finally, at the third, the items were visible, despite numerous popup ads. The fourth link was again an invalid link. This was very disappointing, especially as the items were featured under Ms. Rivers’ photo with the indication that they were her recommendations.
Interestingly, in the center section, the same four items were listed again. The two with broken links on the list under Ms. Rivers’ photo worked fine here, the one site still demanded and email address and name and the fourth continued its popup plague. But at least the items were able to be viewed.
The “Local Deals” section was limited to Los Angeles, New York, Chicago, Boston, San Francisco, Atlanta, Dallas, Portland, Washington DC, and Seattle. This section does not offer links or alternatives for residents of other areas.
After viewing the four hot deals, the site was searched for whatever other awesome finds the editors had provided. There were no other deals. A grand total of four deals were presented. These meager deals were: one pair of platform shoes from an obscure designer, a shirt from another designer that was unrecognized, apron sets, and a handbag from another designer. The note from Melissa Rivers on the site stated that she and her editors scoured 100% of the daily deals sites to feature only the best looks, deals, and services, and this was what she had to offer? Apron sets?
With Melissa Rivers as a spokesperson, users would expect there to be some major fashion here. Many will expect some classy clothes with lots of choices. The revelation that only four deals were offered and one was an apron was disappointing. The site claims that they review 100% of the online deals, so finding this very limited selection was surprising.
If Shoparatti is going to stand out, it is going to have to really shape up, check its links to make sure they work, and offer visitors more than four measly deals a day.
No registration is needed, but users can connect with the app on Facebook. There is no real advantage to connecting other than perhaps seeing deals on the Facebook wall. There are no discounts or coupon codes provided to Facebook users.
Shoparatti is free to use, as is the mobile iPhone version of the app. This is appropriate if what was seen during this review is the norm for this site.
Unless Rivers and her team expand their daily search for the best deals, this site is not recommended. People can find better deals than these on their own… and more of them. Hopefully Rivers will see that she needs more than a t-shirt, platform sandals, a handbag, and an apron set to impress shoppers and bring them to her website.